Blogs

To justify investment and make decisions, clients must understand the metrics that connect social activity to business outcomes. Not every metric carries equal weight; this article explains seven essential indicators and how to interpret them.

Automation enables stores to scale revenue without proportionally increasing manual effort. Well-designed flows — abandoned cart recovery, personalized recommendations, and win-back sequences — recover lost revenue and lift average order value. Modern platforms like Shopify, Klaviyo and Omnisend simplify setup with dynamic content and triggers.

Choosing between Meta (Facebook & Instagram) and Google Ads is not about which is universally “better” but about objective, budget and customer journey stage. Google typically captures active purchase intent; Meta excels at discovery and interest-based targeting. This guide helps small brands decide where to start and how to allocate budget wisely.

In 2025, a well-designed landing page is one of the most effective levers to turn traffic into customers. Changes in user behavior and higher expectations for speed and clarity make it essential to review design, copy and testing systematically. This article offers a practical, actionable checklist that teams can apply immediately to improve conversions.